Award winning communications and marketing strategy for incredible brands and agencies.
I'm James, a communications and marketing strategist helping ambitious agencies and brands tell stories that inspire action. I work on positioning, messaging, campaigns, and the kind of thinking that makes everything else easier.
CLIENT WORK
NVIDIA: competitive intelligence at AI speed
NVIDIA's comms team was drowning in mentions. I lead the design and implementation of a competitive monitoring and intelligence programme that cuts 3,400+ articles a day to around 40 must-reads, routes urgent stories in under five minutes, and gives executives and comms teams their own always-on dashboards.
Launching Walmart Business
Full-funnel launch strategy for Walmart's B2B commerce platform spanning earned media, content marketing, executive thought leadership, and lifecycle campaigns targeting small business and nonprofit customers.
Ivanti: Powering the Everywhere Workplace
A multi-channel brand activation launching Ivanti's new identity — a month-long Work From Everywhere Challenge that turned passive observers into active participants and set new organisational standards for the brand's voice and visual identity.
Vanguard Enterprise Advice APIs
Foundational audience research, messaging, and modular content infrastructure to bring Vanguard's Enterprise Advice APIs to external markets for the first time — cutting API documentation time by 40–50%.
SolarWinds IT Trends Index
Three years transforming SolarWinds' annual IT industry report from a static PDF into an interactive data tool — consistently driving 5x more media coverage than static assets, with reporters embedding the experience directly in their coverage.
Phishing with Cookies
A stunt that hand-delivered QR-coded cookies to journalists and influencers, demonstrating both the risk and Mobileiron's ability to defend against a new type of cyberattack. A 97% scan rate, breakthrough media placements, a 25% spike in product trials, and Gold at the PRovoke Sabre and NYX Marcom Awards.
Mercedes-Benz Employer Brand
A content strategy and social media programme helping Mercedes-Benz attract engineering talent in Silicon Valley — 11x audience growth, 90+ pieces of media coverage, and direct attribution of key hires to content activity.
Mission Mars: Developer Training Campaign
A story-driven developer training campaign set on a colonised Mars, which grew from a single IoT workshop into an episodic series that went on to cover Xamarin mobile development and conversational AI. 59 workshops in 31 countries, some of the highest satisfaction scores in Microsoft history, and a special session at NASA's Johnson Space Center.
IBM Cost of a Data Breach
Led a four-year evolution of IBM's annual data breach report, from static PDF to interactive calculator to a fully digital report experience. It drove a 140% uplift in visitors, 219% more leads and an 86% increase in revenue.
Egon Zehnder Global Board Diversity Analysis
Interactive tools and a targeted media campaign for the world's most comprehensive board diversity study — doubling media coverage, driving a 600% increase in site visits, and converting campaign traffic into ongoing Egon Zehnder readers.
Microsoft Build: Live Event Amplification
Real-time social coverage and influencer programme for Microsoft's developer conference — turning a 6,500-person in-person event into 3 million video views, 45,000 shares, and a 285% spike in web traffic.
Windows Developer Engagement Program
Three-year social and content programme that grew the Windows developer audience from 15,000 to 1.1 million followers — while cutting cost per conversion by 75% and delivering 150% year-on-year engagement growth.
Intuit QuickBooks Apps Campaign
A social video campaign driving QuickBooks app adoption with small business audiences — exceptional video completion rates, a 3.5% CTR nearly double the industry benchmark, and a measurable increase in app connections post-campaign.
Finnair Content Marketing
Placeholder — content marketing programme for Finnair. Case study copy, results, and cover imagery to follow.
